Tuesday, January 12, 2016

Adverts abound and forget User Experience!

The Gardenseeker.com site has gone through a difficult period during the last year.
We tried out a Google recommended system which is supposed to increase our advertising revenue, but it was at the expense of User Experience - so we have now reverted to our original site.

I get a bit frustrated with the Google organisation from time to time - especially as it is now my main source of income!,

Many sound-bites about how important the end user is and basically they have grown their business in the past by providing the user with good experience in the Search engine side of their business.

The same is not always true of the money-making Adsense side of the business. How can they possibly be concerned about user experience, yet allow some sites and partners the freedom to obliterate much of the above fold content with ads which are not always content-related?

Practice what we preach  may be a good mantra for the company as a whole!